Football

Football offers are judged on the same terms as any other, but the sport carries two advertising rules of its own, and this section sets them out beside the markets.

Match odds, predictions and tipsters are included, together with futsal and the word soccer as other markets use it. Prices come as 11/4 or evens at most bookmakers, and as decimals on exchanges and many apps.

Whistle-to-whistle is voluntary rather than law. Since 1 August 2019 it has kept betting ads off television before the 9pm watershed in a ten-minute-plus window around live sport, starting five minutes ahead. The Premier League clubs agreed on 13 April 2023 to drop gambling sponsors from shirt fronts from 2026/27.

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