Super Heinz Bet 2026: How the 120-Line Bet Works, What It Costs and Where to Place It

Updated October 2026

Licensed

Available in US

Fast payouts

18+ Only

Current as of 30 October 2026 — operator licences checked against the Gambling Commission’s public register.

The Super Heinz is the most punishing bet a casual punter can place without quite realising it. Seven selections, 120 lines, every combination of two-or-more legs priced up before a single ball is kicked or a tape is called. The bookmaker takes its margin from all 120 lines at once. The punter loses their stake on every line where one selection lets them down, which — given that 120 lines is closer to a portfolio than a wager — is most of them, most of the time. That is the shape of the bet, and this page is built around that shape: how it is constructed, what it actually pays when it wins, where the margin eats into the headline price, and which of the ten UK-licensed bookmakers that offer full-cover multiples price the same line most cheaply.

The angle throughout is cost. Not the marketing cost — there is no bonus code on this page and none will be quoted — but the real cost, in turnover, in margin, in the dozens of dead lines every Super Heinz drags behind it. A reader who understands that cost before placing a Super Heinz will not be surprised by the betting history afterwards.

Free Bets, Bonus Tokens and the Super Heinz

A Super Heinz is, at the bookmaker’s end, an envelope of 120 wagers on the same slip. A free bet token lands on that envelope in one of three shapes, and each shape changes what the offer is actually worth. Most UK-licensed bookmakers in this comparison route their free-bet credit to a betting slip at minimum odds of 1/2 (1.50), with a validity window of seven days from credit, and a ceiling on the odds at which the credit may be placed.

QuinnBet is the clearest case in the feature set. QuinnBet’s free bets are valid for seven days from credit, can be used on any market at odds of 1/2 (1.5) or greater, with a maximum odds ceiling of 50/1. Straight accumulators are allowed; Trixies, Patents and Yankees are not — a Super Heinz is not on the excluded list, so the line may carry a Super Heinz, but the 50/1 ceiling knocks out any leg that wants to run longer than that, and the 1/2 floor rules out any leg priced at odds-on or shorter. Both constraints are routine for the segment, and both are the kind of small print a punter hits only when they try to place the bet.

What a free-bet token is worth on a Super Heinz is the question that matters. For a free bet whose stake is not paid back with a win, the value of the token on a single line equals the token amount multiplied by the odds minus one, then divided by the odds, then scaled by the payout share of the market. Multiply that by 120, then subtract the proportion of the 120 lines that will lose. The arithmetic is straightforward, but the answer is uncomfortable: a free bet token worth £10 on a single line at even money returns, on average, somewhere south of £4 of real money. On a Super Heinz that figure is divided across 120 attempts, most of which miss on the first leg. The token’s headline value is not its value.

The shape of the offer is what to read, not the headline. A “£30 in free bets” line that routes the credit through 1/2 minimum odds, a seven-day expiry and an excluded list of bet types is a smaller offer than a “£10 in free bets” line that lets the punter pick the market. The first prize of the bonus section is therefore the one that names its terms plainly — QuinnBet’s terms page is the readable one in this set — and the second prize is the offer that simply has the least to hide behind its headline.

Predictions, Strategy and Bankroll for a Super Heinz

The Super Heinz is a portfolio bet, and a portfolio behaves like a portfolio: diversification reduces variance but it does not generate them. A punter who picks seven strong favourites is not picking seven strong favourites seven times; they are picking one slip that succeeds only when seven independent events all land, in any combination of two or more.

Two rules of thumb carry the rest of the analysis.

First, the legs should not be correlated. Picking the three horses in one race, the three favourites at one meeting and the match outcome of one game gives the punter seven names on one slip, but the slip still loses if any one of those races does not play out as expected. Correlation looks like coverage; it is concentration wearing a disguise. The Super Heinz wants seven independent outcomes — a Premier League match, a Championship fixture, a horse race, a tennis match, a Champions League game, an international and a rugby match, say — so the slip fails only when seven unrelated events all let the punter down on the same day.

Second, the stake per line has to be small enough that the total exposure is bearable. With 120 lines, a £1 unit stake means a £120 total outlay. At £2 a line, the same slip costs £240 before a leg is won. The Super Heinz punter who is not strict about unit stake is the punter who, one losing weekend later, cannot explain where the bankroll went. The bankroll conversation is the same as it would be on any other 120-bet envelope: the punter names the unit stake first, multiplies by 120, and decides whether the resulting number is the punter they want to be on a quiet Saturday.

There is no system that wins. No staking plan, no “Yankee plus Super Heinz” combination, no acca insurance product recovers the bookmaker’s margin on 120 lines. The margin sits inside the price of every leg and the price of every combination, and it does not move because the punter has stacked the legs artfully. The strategy section is honest about that: pick independent legs, keep the unit stake small, and accept that the bet is entertainment that may pay.

Bet Types and Odds: Anatomy of the Super Heinz

A Super Heinz is a full-cover bet on seven selections. It is the next step up from a Heinz (six selections, 57 bets) and one step down from a Goliath (eight selections, 247 bets). The total stake is the unit stake times 120.

The 120 lines break down as follows. Twenty-one doubles — every possible pairing of two of the seven legs. Thirty-five trebles — every possible combination of three of the seven legs. Thirty-five four-folds — every grouping of four legs. Twenty-one five-folds. Seven six-folds. And one seven-fold accumulator covering all seven. There are no singles in a Super Heinz: each leg must combine with at least one other leg for a line to pay.

That last point is the structural feature most often missed. A treble that loses only because one leg fails still pays the treble if the other two legs can be combined as a double; the Super Heinz carries that double on the same slip. A seven-fold that loses on the seventh leg still pays every combination of the first six. The Super Heinz is, in this sense, a hedged accumulator: it pays across a band of partial outcomes rather than only on the full house.

When one selection in a multiple is void — a non-runner in a horse race, a postponement, a player withdrawal that voids the market — the bet drops to the next-lowest multiple. A seven-fold with one void leg becomes a six-fold across the six remaining legs; a six-fold with two voids becomes a five-fold. The 120-line envelope shrinks with each void, but the lines that remain are settled at the price they were taken, with no Rule 4 deduction applied to those that do not include the void runner.

The odds format in Great Britain is fractional: 5/1, 11/4, evens (1/1), 6/4. An odds-on price is one shorter than evens — 4/6, for example, where the punter risks £6 to win £4. Decimal odds express the same price as the fractional odds plus one: 5/1 becomes 6.00, evens becomes 2.00, 6/4 becomes 2.50. The conversion is mechanical: divide the numerator by the denominator and add one. The pages in this comparison mix both formats in their marketing copy, and a punter who is comfortable in one but not the other will benefit from learning the other — most betting apps default to fractional, but most betting calculators default to decimal, and the difference is the difference between a stake that looks like £4 to win £20 and a stake that looks like £25 to return £125.

The return on a single winning line is the stake multiplied by the decimal odds. On a 6/4 (2.50) accumulator leg at a unit stake of £2, the line returns £5 for every £2 staked — £2 profit plus the £2 stake. The net profit on the line, ignoring the stake, is the stake multiplied by the decimal odds minus one. A Super Heinz is, mechanically, 120 such lines.

The illustrative working below uses three sample selections at odds of 1/2 (1.50), evens (2.00) and 6/4 (2.50). The arithmetic is an example, not a quoted price; the real price on any selection will move before the bet is placed, and the bookmaker’s margin sits inside every one of these figures.

For an accumulator on those three selections, the combined odds are 1.50 multiplied by 2.00 multiplied by 2.50, which is 7.50. A £10 stake on the accumulator returns £75 if all three legs win — a £65 net profit on the £10 staked.

For a Super Heinz, the stake is per line. A £2 unit stake across 120 lines costs £240 in total. A treble combining two of the three sample selections pays 1.50 times 2.00, which is 3.00, returning £6 on a £2 line for a £4 net profit. A treble of all three sample selections pays 1.50 times 2.00 times 2.50, which is 7.50, returning £15 on a £2 line for a £13 net profit. None of these figures is the price the punter will be offered: the bookmaker’s margin trims each leg below its true odds, and the headline price on a betting app is the trimmed price. The arithmetic here is the ceiling on what a winning line returns; the actual return is the ceiling minus the margin, line by line by line.

The range on the Super Heinz return therefore spans from a few pounds on a partial-success slip — a handful of winning doubles — to several thousand pounds on a near-miss slip where six of the seven legs win and the seven six-folds pay out at long combined odds. The headline figure is the seven-fold all-winners, which can run into four-figure territory on a £2 unit stake if the seven legs are priced in the 4/1 to 10/1 band. The realistic figure is the band of partial successes, and that band is where most Super Heinz payouts actually land.

UK-Licensed Bookmakers Offering the Super Heinz

The ten brands below all hold a Gambling Commission remote licence for general betting on real events, and all carry full-cover multiples on their sportsbook — including, on each operator’s own platform, the Super Heinz. The order below is not a quality ranking and is not a recommendation; it is the order this comparison has chosen to walk through the licences and the headline features. A reader comparing these ten is comparing licensed operators, and that is the comparison that matters in Great Britain: a brand on this list has passed the Commission’s checks; a brand not on it has not, and the reader takes the difference in protections when they place the bet.

The licence is the floor, not the ceiling. Two operators on the list price the same selection at different odds, settle withdrawals on different timelines, and run different bet-builder products on the same football match. The licence tells the reader the bet is on a regulated site; the price tells the reader what the bet costs.

Ladbrokes — Odds Boosts and Best Odds Guaranteed

Ladbrokes runs on a Gambling Commission account under LC International Limited, with the remote general betting standard (real events) and remote betting intermediary categories on the register. The sportsbook carries Best Odds Guaranteed on UK and Irish horse races, in-play betting across the major sports and Acca Boosts on selected accumulators. Odds boosts are available on horse and greyhound bets.

The Ladbrokes Super Heinz fits the standard full-cover envelope. The price on any given leg will be sharper on the bigger football and horse meetings, where liquidity is deepest, and looser on smaller leagues and antepost markets, where the book is thinner. The Acca Boost does not apply to a Super Heinz on the Ladbrokes platform in the same way it applies to a four-fold accumulator; the boost is sized for smaller multiples and the Super Heinz slips past most of them.

BetMGM — Free Bets Routed Through Accumulators

BetMGM’s UK app is published by LeoVegas Gaming PLC under Gambling Commission account 39198, which lists the remote general betting standard (real events) category on the Commission’s public register. The sports welcome offer for new UK customers who deposit £10 or more and place a sports bet within seven days is four £10 free bets — two football accumulators of four or more selections and two sports multiples of two or more — each valid for seven days, with a minimum-odds requirement and an opt-in. The four free bets are not interchangeable; they are split by shape, and a punter who wants to run a Super Heinz on them must take the shape closest to a Super Heinz — the sports-multiples-of-two token, if one exists in the split — and accept that the minimum-odds floor applies to each leg.

The BetMGM welcome package is the kind of split that reads as four small offers and pays as one small offer. The Super Heinz on this platform is the standard 120-line envelope; the offer around it is the small print that earns its own paragraph.

NetBet — Daily Boosts and Bet Builder

NetBet runs on a Gambling Commission account under Netbet Enterprises Limited, holding the remote general betting standard (real events) licence. The sportsbook carries Daily Boosts, Profit Boosts and free bet offers, alongside a Bet Builder with instant dynamic odds and sports stats for the major leagues. The Bet Builder is a same-game multi tool: the punter builds a price from several markets on one match.

The NetBet Super Heinz runs on the same 120-line envelope as every other operator in this set. The Bet Builder is a way to construct correlated legs within a single match — the kind of construction the strategy section warned against — and a NetBet punter who uses the Bet Builder to fill seven legs of a Super Heinz is concentrating the slip on one fixture. That concentration will pay handsomely on the rare day all seven legs land; it will lose on the much more common day one leg in the chosen match does not. The Bet Builder is a useful tool; for this strategy it is the wrong tool.

Fitzwilliam Sports — Prices Modelled on Oddschecker

Fitzwilliam Sports runs on a Gambling Commission account under SBKI Limited, which operates under the remote general betting standard (real events) licence. The sportsbook bases prices on Oddschecker’s average price for each selection, which gives the platform a stable mid-market position rather than a top-of-market or bottom-of-market one. The platform is supported by Apple and Google mobile apps.

The pricing model is the headline feature. A bookmaker that prices against the Oddschecker average is rarely the cheapest and rarely the most expensive on a given selection; the bettor who wants the absolute best price should still shop around, but the bettor who wants a fair price without shopping gets one here. The Super Heinz on Fitzwilliam Sports settles on the same 120-line envelope as the rest, with the same partial-success rules on void selections.

Fitzdares — Cash Out, Lucky 15s and Antepost Markets

Fitzdares runs on a Gambling Commission account under Fitzdares Limited, licensed for remote general betting standard (real events). The sportsbook carries cash out, accumulators, Lucky 15s, specials and antepost markets on horse racing, football, tennis, rugby, cricket, golf and American football, with in-play live odds across the range.

The cash-out feature is the relevant one for a Super Heinz punter. A Super Heinz slip that is six legs up after the first six events can be cashed out before the seventh, locking in a return somewhere below the seven-fold full house and above the partial-success band. The cash-out figure is the bookmaker’s own valuation of the remaining leg’s probability, and the figure is conservative — bookmakers price cash-out below the true expected value of waiting. A punter who cashes out at six legs wins the cash-out figure; a punter who lets the slip ride wins the seven-fold or the partial-success band. The choice is the punter’s, and it pays different shapes of money depending on which way it goes.

Kwiff — Supercharged Odds and a 17+ App Store Rating

Kwiff runs on a Gambling Commission account under Eaton Gate Gaming Limited, with the remote general betting standard (real events) category included in its Commission registration. The platform describes itself as a trademark operated by Spryme Ltd, and the app carries a 17+ App Store age rating. The headline product is the Supercharge feature, which can instantly boost the odds on a bet — for example, from 2/1 to 20/1 — and which can apply to single or multi bets on any sport.

The Supercharge feature is the most distinctive offer in the comparison. A Super Heinz on Kwiff can be Supercharged line by line, with the boosted odds applying to specific legs. The punter who understands the Supercharge mechanic and who has the patience to trigger it on the legs that matter will price their Super Heinz differently from a Super Heinz punter on any other platform in this set. The punter who triggers the Supercharge without checking the underlying price is paying for the boost with a worse base odds, and the boost is no boost at all. The feature is sharp; the punters who use it well are sharp too.

Octobet — Best Odds Guaranteed on Horse Racing

Octobet runs on a Gambling Commission account under Octopus Game Limited, with remote general betting standard (real events) on the register. The sportsbook carries Best Odds Guaranteed on UK and Irish horse racing, up to £150 per customer per race. Horse racing is the most natural host for a Super Heinz — seven races across one meeting gives a clean slip of seven independent outcomes — and the Best Odds Guaranteed policy pays out at the starting price if the starting price is higher than the price taken.

The £150-per-customer-per-race ceiling is the figure to read. A Super Heinz with three horse-racing legs on the same race day is a Super Heinz where the £150 cap may bind on the long-priced leg if the starting price drifts; a Super Heinz with seven horse-racing legs on the same day will hit the cap on most of them. The cap is generous for an accumulator, narrow for a Super Heinz on horse racing. The punter who uses Octobet for a horse-racing Super Heinz is a punter who has read the small print.

Matchbook — A Betting Exchange With Multiples

Matchbook runs on a Gambling Commission account under Triplebet Limited, with both remote general betting standard (real events) and remote betting intermediary on the register — the second category is the licence that lets Matchbook run as a betting exchange. On an exchange, customers bet against each other rather than against the bookmaker: one side backs a selection, the other side lays it. Matchbook carries Bet Builder, multiples, in-play betting and live streaming of horse racing and greyhounds.

The exchange model changes the Super Heinz calculation. A Super Heinz on a betting exchange pays at the backer’s odds, not at a bookmaker’s margin-loaded odds, and the backer’s odds are typically sharper because they are set by another punter rather than by a trading desk. The trade-off is liquidity: a thin market on one leg means the punter cannot get the full stake on at the displayed price, and the Super Heinz slip is sized to the smallest stake any leg could take. The Matchbook Super Heinz is a sharper price for the punter who can fill the slip at the displayed odds; it is a smaller slip than the punter asked for, otherwise.

Betfred — Bet Builder, Sub Switch and Racing Post Data

Betfred runs on a Gambling Commission account under Petfre (Gibraltar) Limited, with remote general betting standard (real events) on the register. The sportsbook carries Bet Builder, Sub Switch, Racing Post data, Extra Places and live casino and bingo. The Racing Post data integration is the most relevant feature for horse racing — form, going, trainer and jockey statistics feed into the bet-builder slip and the platform’s pricing.

The Sub Switch feature lets the punter substitute a selection in an open multiple, which is a different mechanic from the void-selection rule that drops a leg out of the slip. A Betfred Super Heinz punter who wants to swap a non-runner for a reserve selection rather than let the slip settle at the next-lowest multiple pays the Sub Switch cost — the price differential between the original and the substitute — and the slip stays at the original multiple. The feature is useful on horse-racing Super Heinzes where the reserve field is wide; it is less useful on football Super Heinzes where the line-up is set in stone an hour before kick-off.

QuinnBet — Free Bets at 1/2 Minimum Odds, 50/1 Maximum

QuinnBet runs on a Gambling Commission account under QuinnBet (Gibraltar) Limited, with remote general betting standard (real events) on the register. QuinnBet free bets are valid for seven days from credit and can be used on any market at odds of 1/2 (1.5) or greater, with maximum odds of 50/1; straight accumulators are allowed, but Trixies, Patents and Yankees are not. The Super Heinz is not on the excluded list, and the 50/1 ceiling permits most full-cover multiples.

The QuinnBet terms are the clearest in the comparison. The 1/2 floor rules out the short-priced favourite at the head of any accumulator; the 50/1 ceiling rules out the long-odds tail. The combination shapes the Super Heinz the punter can build on QuinnBet credit: short enough that the head of the slip is not anchored on an odds-on shot, long enough that no single leg strays beyond the cap. The punter who reads the terms before placing the bet is the punter who keeps the credit.

Overview: What a Super Heinz Actually Is

The Super Heinz is one of three named full-cover bets in British bookmaking. The smallest of the three is the Heinz (six selections, 57 bets); the largest is the Goliath (eight selections, 247 bets). The Super Heinz sits in the middle: seven selections, 120 bets. The naming is a marketing choice — the brand “Heinz” evokes the 57 varieties slogan — and the mathematics are independent of the name.

A Super Heinz punter names seven selections, names a unit stake, and lets the bookmaker build the 120 lines. The punter is then exposed to every combination of two-or-more of those seven selections winning. A slip with six winning legs pays out the seven six-folds plus all the lower combinations; a slip with five winning legs pays the six five-folds plus all the lower combinations; and so on down to the doubles, which are the floor of the payout structure.

The bookmaker’s margin sits inside the price of every leg. On a typical Premier League match, the 1X2 margin runs at 5% to 7% — a £100 bet returns between £93 and £95 across the three outcomes in true odds, and the bookmaker keeps the rest. On a Super Heinz with seven such matches, the margin compounds across all 120 lines. A 6% margin on each leg becomes something close to a 6% margin on each line, and the Super Heinz punter pays the margin 120 times over. The price on the Super Heinz is therefore not a single number — it is the sum of 120 margin-loaded lines, and the sum is the bet.

The Super Heinz is also distinct from the accumulator. An accumulator on seven legs pays only when all seven win; a Super Heinz pays on the partial-success bands as well. An accumulator punter gets a bigger payout on the rare all-seven-win slip and zero on every other outcome; a Super Heinz punter gets a smaller payout on the rare all-seven-win slip and a partial payout on the more common partial-success slip. The expected return is roughly the same across both bets when the legs are priced identically, because the bookmaker’s margin applies the same way to both, but the variance is very different. The Super Heinz punter loses slowly, on most weekends, with small returns across the partial bands; the accumulator punter loses completely, on most weekends, with the occasional large return on the rare all-seven-win.

Legality: The UK Gambling Commission and the Super Heinz

The Super Heinz is offered by every UK-licensed bookmaker that runs a sportsbook with full-cover multiples. The market is regulated by the Gambling Commission under the Gambling Act 2005, which covers Great Britain — England, Scotland and Wales. Northern Ireland sits outside the Act, under older legislation, and a GB licence does not regulate Northern Ireland.

Every operator that takes bets from customers in Great Britain needs a Gambling Commission licence, wherever the operator is based, since the Gambling (Licensing and Advertising) Act 2014. A Curaçao, Maltese or Gibraltar licence is not a substitute. The Commission’s public register is the test of who holds a licence: searchable by business name, trading name, domain or account number. A reader who wants to check whether a brand is licensed types the brand name into the register and reads the result. The register carries the licence categories the operator is permitted to offer — remote general betting standard (real events) is the relevant category for a sportsbook with Super Heinz multiples; remote betting intermediary is the relevant category for a betting exchange.

There is no statutory list of permitted bets or markets. The operator holds a licence for a category and offers markets under its own rules and the Licence Conditions and Codes of Practice (LCCP). The Commission does not approve a Super Heinz in advance; the operator offers it, the LCCP applies, and the Commission audits the offering.

Identity verification is mandatory before the first deposit. Since 7 May 2019, the operator must verify the customer’s name, address and date of birth before the customer can deposit or gamble — including with a free bet or bonus. Anonymous play is not available at a licensed site. A reader who wants anonymity will not find it on a licensed platform.

The minimum age is 18. Credit cards have been banned for gambling in Great Britain since 14 April 2020, including credit-card-funded e-wallet payments; debit cards and bank-based payments are not covered by that ban. The player pays no tax on betting winnings in Great Britain, and the operator pays General Betting Duty on its gross profits at 15%, rising to 25% on remote bets from 1 April 2027 — with UK horse racing, pool betting and in-person betting staying at 15%. Whether operators pass duty on through odds is not established, and the reader should never write that the player is charged duty.

The Commission announced, in a staged plan of 7 July 2026, the rollout of financial risk assessments; no start date has been set, and the assessment is distinct from the financial vulnerability check (LCCP condition 3.4.4, in force since 30 August 2024) that applies when deposits minus withdrawals exceed £150 in a rolling 30 days. The vulnerability check is a public-record check, not an income check. The reader who sees “affordability check” in the press is reading about the risk assessment, not the vulnerability check, and the two are not the same thing.

A licence held by a Curaçao-, Malta- or Gibraltar-incorporated operator is not a substitute for a Commission licence, and an operator offering the Super Heinz from outside Great Britain without a Commission licence is offering it illegally. The reader who places a Super Heinz on such a site loses the consumer protections the Commission enforces — no GAMSTOP coverage, no Commission complaints route, no approved dispute-resolution body, no British consumer redress if funds are withheld, no 10x bonus cap, no £150 vulnerability check. The bet is the same shape; the protection is not.

Responsible Gambling and the Super Heinz

The Super Heinz is the bet that costs the punter the most slowly. A £2 unit stake on 120 lines costs £240 before a leg is won; the slip pays out across 120 separate bets, not as a single transaction, and the partial-success bands give the punter something to look at most weekends. That is the danger: a Super Heinz punter who loses most weeks still has a slip that pays out a few pounds on the partial-success band, and that payout looks like success even when it is less than the unit stake on the winning lines.

GAMSTOP is the national multi-operator online self-exclusion scheme and is a mandatory licence condition for online operators since 31 March 2020. The self-exclusion periods are six months, one year, five years, or five years with auto-renewal; after the minimum period, the exclusion stays in place for a further seven years unless the customer asks GAMSTOP to remove it. GAMSTOP covers online sites and apps; betting shops use a separate offline scheme. A punter who registers with GAMSTOP cannot place a Super Heinz at any licensed operator for the duration of the exclusion.

A punter who wants to manage their own spending without self-excluding can use the deposit-limit tool at every licensed operator. Operators must offer a gross deposit limit on a fixed time frame, and the punter sets the ceiling. The first changes to the deposit-limit regime have applied since 31 October 2025; a second phase was postponed to 30 September 2026, and whether it is live is not established. The deposit-limit tool is the operator’s implementation of RTS 12, and the ceiling is the punter’s own choice — there is no state-set deposit or loss ceiling for betting.

The financial vulnerability check applies when deposits minus withdrawals exceed £150 in a rolling 30 days. The check is a public-record check — bankruptcy or county court judgments, for example — not an income check and not a credit reference check. A punter who triggers the check is asked for the relevant documentation and is reviewed by the operator; the operator may reduce the deposit ceiling or close the account if the check returns adverse. The check has been in force since 30 August 2024 and is the routine experience of any bettor who runs a heavy monthly turnover at a licensed operator.

Help is available outside the operators. GamCare runs the National Gambling Helpline. GambleAware funds treatment and support. The NHS operates gambling clinics in several regions. Gamblers Anonymous runs peer-support meetings. A punter who feels the Super Heinz slip is no longer entertainment has a list of names to call, and the list is the same regardless of which operator the slip was placed with.

A Super Heinz punter who keeps the stake small, keeps the legs independent, and keeps the entertainment value in view is a punter for whom the bet is what it says on the slip. A Super Heinz punter who has lost the entertainment value and is still placing the slip is a punter for whom the help lines exist.

The Bookmaker’s Margin and What It Looks Like in the Odds

The margin is the price of every bet. On a single 1X2 market — home win, draw, away win — the true probabilities sum to 100%; the bookmaker’s odds sum to less than 100% of the implied probabilities, and the difference is the margin. A £100 bet on a 1X2 market with a 5% margin returns £95 across the three outcomes in true odds; the bookmaker keeps the £5.

The margin is easy to see on a single market and harder to see on a Super Heinz. The Super Heinz punter looks at the price on each leg, sees 6/4 on the first leg, evens on the second, 4/1 on the third, and assumes the slip is priced at those odds. The slip is priced at those odds minus the margin, on each leg, on each of the 120 lines. A 5% margin on each leg becomes a roughly 5% margin on the whole slip, and the punter pays the margin 120 times.

The calculation is the same on every line. For a single line at odds of 2.00, the payout share is 1 divided by 2.00, which is 50%; for a treble at odds of 7.50 across three legs, the payout share is 1 divided by 7.50, which is 13.3%. The true payout share across a market with three outcomes is the inverse of the sum of the implied probabilities — for example, on a 1X2 with implied probabilities of 60%, 25% and 15% (sum 100%), the payout share is 100% and the margin is 0%; on the same market priced at 55%, 22% and 13% (sum 90%), the payout share is 90% and the margin is 10%.

The price the punter sees on the betting slip is the price with the margin already removed. The Super Heinz punter who wants to know the margin on a market adds the implied probabilities of every outcome — for a 1X2, three numbers — and subtracts from 100%. The difference is the margin. The exercise is mechanical and takes a minute; the answer tells the punter how much of every pound the bookmaker keeps.

A 5% margin is a sharp bookmaker. A 7% margin is the segment norm on Premier League football. A 10% margin is a thin market or a smaller league. A 15% margin or higher is the territory of novelty markets, exotic bets and outright tournament winners. The Super Heinz punter who assembles seven legs from the 5%–7% margin band is paying less margin per line than the Super Heinz punter who assembles seven legs from the 10%+ margin band, and the difference is the difference between a £95 expected return per £100 bet and a £85 expected return per £100 bet.

The margin does not move with the bettor’s stake. A £240 Super Heinz at a 5% margin returns an expected £228 across the 120 lines; the same slip at a 7% margin returns an expected £223.20; the difference is £4.80 over 120 lines, which is £0.04 per line. The Super Heinz punter who reads the margin before placing the bet is a punter who has already saved themselves £5 on the slip and several pounds more on the slips that follow.

Working the Numbers on a Super Heinz

The arithmetic on a Super Heinz is mechanical and worth doing once. The illustrative legs are 1/2 (1.50), evens (2.00) and 6/4 (2.50) at a £2 unit stake.

The combined odds on a treble across those three legs are 1.50 multiplied by 2.00 multiplied by 2.50, which is 7.50. A £2 stake on that treble returns £15 if all three legs win — a £13 net profit on the £2 staked. A double on the first two legs pays 1.50 times 2.00, which is 3.00, returning £6 on a £2 line for a £4 net profit. A double on the first and third legs pays 1.50 times 2.50, which is 3.75, returning £7.50 for a £5.50 net profit. A double on the second and third legs pays 2.00 times 2.50, which is 5.00, returning £10 for an £8 net profit.

On a Super Heinz, these three legs are only three of the seven. The full envelope is 120 lines; the three-leg sample above covers three of the 120. A real Super Heinz with seven legs in the same odds band — three at 1.50, three at 2.00 and one at 2.50, to keep the math simple — produces a slip where the seven-fold all-winners pays 1.50 times 2.00 times 2.50, which is 67.50. A £2 unit stake on that seven-fold returns £135 for a £133 net profit. The same slip with six of the seven legs winning pays the seven six-fold lines plus all the lower combinations; the partial-success band runs from a few pounds on the lowest combinations to several hundred pounds on the seven six-folds alone.

The illustrative figures here are ceiling prices, not real prices. The bookmaker’s margin trims every leg below the true odds, and the realised return on the seven-fold will be below £135 for a £2 stake. The margin on a typical 1X2 market sits at 5% to 7%; on the treble above, the implied probability at the true odds is 1 divided by 7.50, which is 13.3%, and the realised probability at margin-loaded odds is closer to 14% on a 5% margin. The realised return on a £2 treble is therefore closer to £13.50 for a £11.50 net profit, not £15 for a £13 net profit.

The band on a real Super Heinz return runs from a few pounds on the partial-success band to several thousand pounds on the rare all-seven-win slip. The exact figure depends on the odds of the seven legs, the unit stake and the margin on each leg. A £2 unit stake across 120 lines with seven legs at an average 4/1 produces a seven-fold full house in the £6,000-to-£8,000 return band; the same slip with seven legs at an average 6/4 produces a seven-fold full house in the £800-to-£1,200 band. The headline figure on the all-winners slip is the bet; the realistic figure on the partial-success band is the bet the punter actually collects.

Comparing the Ten UK-Licensed Bookmakers on the Super Heinz

The licence account is the Gambling Commission’s own identifier and is the number the reader searches on the public register to confirm the licence is current. The licence holder is the legal entity that holds the licence — in several cases a Gibraltar- or Malta-incorporated company, which is permitted under the Gambling (Licensing and Advertising) Act 2014 provided the licence itself is a Commission licence. The fourth column is each operator’s own published feature on full-cover multiples; it is the bit of the platform that affects the Super Heinz most directly.

The feature the table does not show is the margin. Two operators in this list price the same selection at different odds, and the difference is the difference between a £95 expected return per £100 bet and a £90 expected return per £100 bet. The reader who wants the lowest-margin price on a Super Heinz leg shops around on the morning of the event and reads the odds from more than one operator. The licence table above tells the reader the operators are licensed; the shopping tells the reader the cost.

Frequently Asked Questions

What is a super heinz bet?

A Super Heinz is a full-cover multiple bet on seven selections, made up of 120 separate bets: 21 doubles, 35 trebles, 35 four-folds, 21 five-folds, 7 six-folds and 1 seven-fold. The punter names a unit stake; the total outlay is the unit stake multiplied by 120. There are no single bets in the envelope, so every leg must combine with at least one other leg for the line to pay. When one selection is void, the affected lines drop to the next-lowest multiple; a seven-fold with one void becomes a six-fold, and so on.

What is a heinz bet?

A Heinz is the same full-cover shape on six selections: 57 bets in total, made up of 15 doubles, 20 trebles, 15 four-folds, 6 five-folds and 1 six-fold. The Heinz pays on the same partial-success bands as the Super Heinz, just one band lower. The Heinz is the smaller cousin of the Super Heinz and costs the punter 57 unit stakes rather than 120.

How many bets in a super heinz?

A Super Heinz contains 120 bets: 21 doubles, 35 trebles, 35 four-folds, 21 five-folds, 7 six-folds and 1 seven-fold. The total stake is the unit stake multiplied by 120. At a £1 unit stake, the slip costs £120; at a £2 unit stake, £240; and so on. There are no singles.

How can it be checked that a bookmaker holds a Gambling Commission licence?

The Commission’s public register is searchable by business name, trading name, domain or account number, and is the test of whether a brand holds a GB licence. The reader types the brand name into the register, reads the result, and confirms the licence categories cover remote general betting standard (real events) for a sportsbook. The licence account number on this page’s comparison table is the same number the register uses. A brand that does not appear on the register does not hold a Commission licence, and the bet placed with that brand is not covered by the Commission’s protections.

How is the return on a bet worked out from the stake and the odds?

The return on a single winning line is the stake multiplied by the decimal odds. For example, a £10 stake at 6/4 (2.50 decimal) returns £25 — £15 net profit plus the £10 stake. The net profit alone is the stake multiplied by the decimal odds minus one: £10 times 1.50 is £15 net. For an accumulator, the odds of the legs multiply together, and the return on the accumulator is the stake multiplied by the combined odds. For a Super Heinz, the calculation applies to each of the 120 lines individually; the slip’s total return is the sum of the winning lines.

What is the bookmaker’s margin and how can it be seen in the odds?

The margin is the share of every pound bet that the bookmaker keeps, on average across all outcomes. On a 1X2 market, the implied probabilities from the three odds sum to less than 100%; the difference is the margin. For example, a home win at 4/6 (implied probability 60%), a draw at 5/1 (16.7%) and an away win at 6/1 (14.3%) sum to 91%; the margin is 9%. A £100 bet on this market returns £91 across the three outcomes in true odds; the bookmaker keeps £9. The margin applies to every line of a Super Heinz, and the punter pays the margin on each of the 120 lines.

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